Kracie’s unique confectionery designed with the concept of letting children “learn while playing.

Kracie’s educational candy series is a unique confectionery created with the concept of letting children “learn while playing.” It not only entertains but also fosters multiple skills. Children can develop creativity through the freedom of decoration and presentation, and enhance their scientific thinking by observing how water or heat transforms ingredients. The process also improves dexterity, as fine hand movements are required, while offering a strong sense of achievement from completing and enjoying the final product. Looking ahead, the potential of this series could grow even further by incorporating healthier, more natural ingredients.

Kracie’s educational candy series began in 1986 with the launch of the iconic “Nerunerunerune,” a powdered candy that changes color and texture when mixed with water. More than just a sweet, it introduced children to the joy of experimenting, sparking curiosity and offering a playful, hands-on experience. This concept laid the foundation for what later became known as “Educational Candy,” built around the idea of letting children learn while playing.

During the 2000s, Kracie strengthened this concept and formally positioned the products under the brand “知育菓子® (Educational Candy).” Unlike ordinary snacks, these candies incorporated elements of science experiments, crafts, and pretend cooking, allowing children to explore creativity while parents saw educational value in the process. Around this time, the series also expanded overseas under the name Popin’ Cookin’, gaining attention on YouTube and other platforms where people showcased the fun of making and eating the creations.

In the 2010s, the lineup broadened with the launch of the Popin’ Cookin’ series, which included sets such as “Cake Shop,” “Sushi,” and “Hamburger.” These products allowed children to make miniature, realistic-looking foods from edible ingredients, turning the activity into both a play experience and a communication tool for families. The combination of entertainment and learning solidified Kracie’s position as a pioneer in this niche.

Popin’ Cookin’, the overseas version of Kracie’s educational candy series, has become a global phenomenon—particularly fueled by the popularity of “make-and-eat” videos on YouTube.

• For instance, YouTube channels focused on Japanese DIY candy and cooking toys—such as “decocookie”—have amassed over 1.5 million subscribers and more than 563 million total video views, with many of its uploads featuring Popin’ Cookin’ creations.

These figures point to a broader surge in interest: the captivating visual appeal of assembling miniature food items from edible powders resonates deeply within global audiences, providing both entertainment and cultural insight. As a result, Popin’ Cookin’ has carved out a unique niche as a playful, interactive treat originating from Japan—garnering international acclaim through social media and video-sharing platforms.

Source : Kracie website,  https://www.popincookin.us/index.html