Available at mass retailers and online stores in Tokyo from Wednesday, August 6, 2025
Kinish Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hiroya Hashizume) will launch a new rice-based plant-based ice cream brand, “The Rice Creamery,” on Wednesday, August 6, 2025.
The Rice Creamery is a rice ice cream brand that places rice at the center of its offerings amid a rapid growth in the alternative milk market due to concerns about milk allergies and growing environmental awareness. With the motto “The Gentleness of Rice. The Happiness of Ice Cream,” the brand uses rice instead of milk to deliver ice cream that is both delightful for the soul and good for the body.
Prior to its release, many people sampled the product at tastings both inside and outside the company and at exhibitions, and we received many positive comments, such as “It’s rich and flavorful, but has a pleasant aftertaste,” and “It’s very satisfyingly delicious.”
It is also designed to be 100% plant-based, making it an ice cream that is kind to both the body and the earth, with the following features:
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113-122kcal per cup
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60% less sugar*
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62% lower greenhouse gas emissions compared to dairy-based ice cream**
*Standard Tables of Food Composition in Japan (8th Edition), Revised and Expanded, 2023, Carbohydrate Composition Table, Comparison with Regular Fat in Ice Cream
**LCIA indicators that affect global warming calculated based on the LIME2 model are displayed. Secondary databases include IDEAv3 and ecoinvent v3. (Measurement tool: QuonCrop’s “My Eco Ruler” / Measurement month: March 2025)
Honoka ~The Original~
Honoka was born from the desire to create an ice cream that allows you to enjoy the natural sweetness and texture of rice.
By adding cashew nut paste, we have created a mellow and deep flavor.
Enjoy this unique taste that has a touch of Japanese elegance.
Ingredients: Rice processed products (made in Japan), cashew nut paste, sugar, glucose, dietary fiber, salt, emulsifier, stabilizer (thickening polysaccharide)
113 kcal | Suggested retail price (excluding tax): 347 yen
Master’s Uji Matcha
This is a specially crafted item that uses Uji matcha from Hotta Katsutaro Shoten, with which tea master Morita Haruhide is involved as a special advisor.
We aimed to create a product that allows you to directly experience the true flavor of matcha. Enjoy the authentic flavor of matcha with every sip.
Ingredients: Rice processed products (made in Japan), cashew nut paste, sugar, glucose, matcha, dietary fiber, salt, emulsifier, stabilizer (thickening polysaccharide)
115 kcal | Suggested retail price (excluding tax): 347 yen
Elegant Dutch Chocolate
It is said that the Netherlands was the first to bring chocolate to Japan, and this ice cream celebrates this encounter between Japan and chocolate.
It uses fragrant Dutch cocoa powder, produced using the traditional Dutch process method developed in the Netherlands. Enjoy the taste, which allows you to directly experience the rich aroma of cocoa.
Ingredients: Rice processed products (made in Japan), cashew nut paste, sugar, glucose, cocoa, dietary fiber, salt, emulsifier, stabilizer (thickening polysaccharide)
122 kcal | Suggested retail price (excluding tax): 347 yen
Company Profile
Company name: Kinish Co., Ltd.
Address: Shibuya Place 3F, 1-10-5 Dogenzaka, Shibuya-ku, Tokyo
Established: January 2023
Representative Director: Hiroya Hashizume
Business:
- Development and sales of alternative dairy products using rice
- Development and operation of rice plant factories
- Development of unique rice varieties
Official website: https://kini-sh.com/ja/
Brand site: https://the-ricecream.com/ja/
Instagram: https://www.instagram.com/thericecream_jp/
For inquiries, please contact : the-ricecreamery-official@kini-sh.com
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