Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President and CEO: Eijiro Ota) will launch two new products, “Supples Prune Yogurt Flavor,” which provides a daily recommended iron intake per bottle, and “Supples Lemon Yogurt Flavor,” which provides 1,000 mg of collagen peptides per bottle, in limited quantities in Hokkaido starting Monday, September 30, 2024.
*Nutrient labeling standards are used as a guide .
■Development Background
The Morinaga Group has set its vision for 2030 as “a wellness company,” striving to realize a sustainable society by creating value in the areas of “mental, physical, and environmental health.” As part of this initiative, the Group is developing frozen dessert products that contribute to the mental and physical health of its customers.
“Doing something for my body on a regular basis feels like a hassle,” “I feel guilty about eating ice cream after a bath, but I can’t help but eat it because it’s such a blissful moment,” and “Getting the nutrients I want from supplements alone is somehow bland.” We began development with the goal of creating an ice cream that would be delicious and also provide additional beneficial ingredients for those with these concerns. While the unique flavor of the ingredients—such as iron and collagen peptides—was an issue, we leveraged our knowledge gained over many years of product development to create a quality that fully captures the deliciousness of the ice cream. Our packaging not only expresses the deliciousness, but also aims for a gorgeous design that will lift the spirits of our target women when they pick it up. By launching “Supples Prune Yogurt Flavor” and “Supples Lemon Yogurt Flavor,” which offer delicious and healthy ingredients, we aim to support our customers’ wellness lifestyles.
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