Summer flavor starts in supermarkets in Japan!
As temperatures rise in June, supermarkets and convenience stores across Japan begin rolling out a wave of “summer-limited” flavored products. Categories such as snacks, beverages, sweets, and ice cream see frequent seasonal flavor rotations, making this a crucial time for both manufacturers and retailers. For brands, it’s a prime opportunity to launch innovative, seasonally inspired products, while retailers focus on creating vibrant, summer-themed displays that capture shoppers’ attention and drive seasonal sales.
🍋 1. Refreshing & Citrusy Flavors
| Flavor | Highlights |
|---|---|
| Salted Lemon | A returning favorite in snacks, noodles, and sparkling beverages. |
| Lime & Mint (Mojito-style) | Popular in alcoholic and non-alcoholic drinks alike. |
| Green Apple | Making a comeback in candies and carbonated drinks, especially among Gen Z. |
🥭 2. Tropical & Exotic Flavors
| Flavor | Highlights |
|---|---|
| Mango & Passionfruit | A go-to combo in gummies, yogurts, and iced desserts. |
| Peach Pitaya (Dragon Fruit) | Appeals to health-conscious consumers. |
| Coconut Yogurt | Popular in plant-based beverages and summer sweets. |
🍵 3. Japanese-Inspired Summer Flavors
| Flavor | Highlights |
|---|---|
| Yuzu & Honey | Seen in chilled teas and jellies; balances tartness and sweetness. |
| Matcha Mint | A bold new fusion flavor emerging in ice creams. |
| Red Bean & Salted Vanilla | Gaining traction in frozen desserts and wafers. |
🥒 4. Natural & Wellness-Oriented Flavors
| Flavor | Highlights |
|---|---|
| Cucumber & Lemon | Expanding from overseas sparkling water into Japanese RTD drinks. |
| Shiso (Perilla) | Found in vinegar-based beverages and gelatin snacks. |
| Aloe & Citrus | Frequently seen in smoothies and beauty-positioned drinks. |
🎉 5. Novelty & Social Media-Friendly Flavors
| Flavor | Highlights |
|---|---|
| Sansho Pepper & Lemon | A spicy-refreshing combo growing in ramen and chips. |
| Rainbow Soda | Colorful, nostalgic, and popular for frozen treats. |
| Shaved Ice-inspired (Blue Hawaii, Strawberry Milk, etc.) | Re-emerging in sweets with a retro twist. |
Source：Store researh 7th June 2025 Inagiya
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