7-Eleven Japan Launches Second Round of “Massisso! Korean Favorite Gourmet” Starting June 3

7-Eleven Japan is rolling out the second wave of its popular Korean food fair, “Massisso! Korean Favorite Gourmet”, beginning June 3 across approximately 6,200 stores nationwide. The lineup includes a diverse mix of ready-to-eat meals, sweets, bakery goods, and frozen items inspired by authentic Korean flavors.

🍛 Main Dishes

1. Korean Chicken & Kimchi Fried Rice
¥698 (tax incl. ¥753.84) – From June 2 – Nationwide
A hearty combo of Yangnyeom and Kanjang Chicken over kimchi fried rice, with rich cheese sauce for added depth.

2. Rich & Flavorful Budae Jjigae Ramen
¥630 (tax incl. ¥680.40) – From June 3 – Nationwide (except Okinawa)
Spicy Korean-style ramen topped with luncheon meat, sausage, and vegetables in a gochujang-kimchi broth.

3. Tteok-Galbi Doria
¥550 (tax incl. ¥594) – From June 3 – Nationwide (except Okinawa)
A baked rice dish with spicy cream sauce, Korean-style hamburger, and melty cheese.

4. Bulgogi Japchae
¥358 (tax incl. ¥386.64) – From June 2 – Nationwide
Stir-fried sweet potato noodles with vegetables and sweet-savory bulgogi beef.

🍰 Sweets, Bakery & Frozen Items

5. Sweet Potato Balls
¥248 (tax incl. ¥267.84) – From May 29 – Nationwide (some exceptions)
Sweet potato paste wrapped in soft dough for a natural-tasting treat.

6. Goguma-Pan (Sweet Potato Bread)
¥185 (tax incl. ¥199.80) – From May 27 – Nationwide (except Okinawa)
Shaped and flavored like a real sweet potato, with purple topping and filling.

7. Choco Mint Cream Puff
¥200 (tax incl. ¥216) – From May 25 – Nationwide (except Okinawa)
Cocoa-flavored puff filled with mint cream and chocolate flakes.

8. Double Cheese Hotteok
¥238 (tax incl. ¥257.04) – From May 25 – Nationwide (except Okinawa)
Chewy Korean pancake filled with mozzarella and gouda cheese.

9. Seven Premium Rice Burger Bulgogi
¥278 (tax incl. ¥300.24) – From June 3 – Nationwide
Bulgogi beef sandwiched between two chewy rice buns for a Korean twist on a burger.

10. Seven Premium Cheese Kimchi Jeon
¥321 (tax incl. ¥346.68) – From June 3 – Nationwide
A Korean-style pancake with three types of cheese and authentic kimchi in chewy dough.

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