7-Eleven Japan Launches Second Round of “Massisso! Korean Favorite Gourmet” Starting June 3
7-Eleven Japan is rolling out the second wave of its popular Korean food fair, “Massisso! Korean Favorite Gourmet”, beginning June 3 across approximately 6,200 stores nationwide. The lineup includes a diverse mix of ready-to-eat meals, sweets, bakery goods, and frozen items inspired by authentic Korean flavors.
1. Korean Chicken & Kimchi Fried Rice
¥698 (tax incl. ¥753.84) – From June 2 – Nationwide
A hearty combo of Yangnyeom and Kanjang Chicken over kimchi fried rice, with rich cheese sauce for added depth.
2. Rich & Flavorful Budae Jjigae Ramen
¥630 (tax incl. ¥680.40) – From June 3 – Nationwide (except Okinawa)
Spicy Korean-style ramen topped with luncheon meat, sausage, and vegetables in a gochujang-kimchi broth.
3. Tteok-Galbi Doria
¥550 (tax incl. ¥594) – From June 3 – Nationwide (except Okinawa)
A baked rice dish with spicy cream sauce, Korean-style hamburger, and melty cheese.
4. Bulgogi Japchae
¥358 (tax incl. ¥386.64) – From June 2 – Nationwide
Stir-fried sweet potato noodles with vegetables and sweet-savory bulgogi beef.
5. Sweet Potato Balls
¥248 (tax incl. ¥267.84) – From May 29 – Nationwide (some exceptions)
Sweet potato paste wrapped in soft dough for a natural-tasting treat.
6. Goguma-Pan (Sweet Potato Bread)
¥185 (tax incl. ¥199.80) – From May 27 – Nationwide (except Okinawa)
Shaped and flavored like a real sweet potato, with purple topping and filling.
7. Choco Mint Cream Puff
¥200 (tax incl. ¥216) – From May 25 – Nationwide (except Okinawa)
Cocoa-flavored puff filled with mint cream and chocolate flakes.
8. Double Cheese Hotteok
¥238 (tax incl. ¥257.04) – From May 25 – Nationwide (except Okinawa)
Chewy Korean pancake filled with mozzarella and gouda cheese.
9. Seven Premium Rice Burger Bulgogi
¥278 (tax incl. ¥300.24) – From June 3 – Nationwide
Bulgogi beef sandwiched between two chewy rice buns for a Korean twist on a burger.
10. Seven Premium Cheese Kimchi Jeon
¥321 (tax incl. ¥346.68) – From June 3 – Nationwide
A Korean-style pancake with three types of cheese and authentic kimchi in chewy dough.
Source:Seven Eleven website
Related Articles
TOFU sweet bar innovation
Martner Japan insight comment The Tofu Bar is a clean-label, plant-based food product that maximizes the natural power of soybeans by eliminating unwanted bitterness and off-flavors. Seasoned and ready-to-eat, it is designed to suit a variety of modern...
Sweet potato snacking “Salted Karinto made with ‘Kogane Sengan’, a premium sweet potato grown in Kyushu Japan
Martner Japan insight comment "Imo Kenpi" is a traditional Japanese snack made by deep-frying thin strips of sweet potato and coating them with a light sugar glaze. It pairs perfectly with Japanese tea or other beverages, yet this simple and delicious snack remains...
FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation
Martner Japan insight commentSuccess for FIZZPRESSO will depend on how effectively ITO EN can frame it not as “coffee with bubbles,” but as a new category altogether—akin to the way hard seltzer or cold brew evolved beyond their origins. Positioning, packaging, and...