Mizkan Launches “NEW Su-SHOT”: A Functional Vinegar Drink Packed with 3 Health Benefits
On March 25, Mizkan launched a new functional vinegar beverage called “NEW Su-SHOT”, designed to deliver the three major health benefits of acetic acid. Each 100ml shot contains 750mg of acetic acid—the highest amount ever formulated in the company’s history—offering a convenient “all-in-one solution for body concerns.”
This refreshing vinegar drink is developed as a Food with Functional Claims (FFC), supporting:
- Reduction of visceral fat in people with a tendency toward obesity
- Relief from temporary fatigue caused by physical activity in daily life
- Lowering blood pressure in those with slightly elevated levels
By combining over 220 years of ingredient development with Mizkan’s advanced sourness control technologies, the drink delivers a unique, bold flavor that is refreshing but not sweet. It provides a new way to manage health and refresh the mind and body at once.
“NEW Su-SHOT” is also notable for being Mizkan’s first-ever product in an aluminum can. The design features a striking blue background with a bold diagonal white stripe, making it stand out on store shelves. The suggested retail price is 238 yen (excluding tax) per 100ml can.
The product will be available through convenience stores, drugstores, and e-commerce platforms. Mizkan developed this drink for busy modern adults who want an easy, on-the-go solution for their health—whether it’s a quick refreshment between work tasks or a daily wellness habit.
With “NEW Su-SHOT,” Mizkan aims to redefine the value of vinegar, offering functional health benefits in a contemporary, accessible format.
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