FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo, President: Kensuke Hosomi) will launch a new series of sweets under “Famimaru Sweets,” supervised by PIERRE HERMÉ Anthology, at approximately 16,200 FamilyMart stores nationwide starting Tuesday, January 28, 2025.
PIERRE HERMÉ Anthology reinterprets the classic charm of traditional patisserie with a modern twist. The first wave of this new series includes two desserts: Macaron Sandwich (Strawberry & Passion Fruit) and The Gâteau Cream (Coffee & Chocolate).
Product Details
Macaron Sandwich (Strawberry & Passion Fruit)
This macaron sandwich features the sweet and tangy flavors of strawberry and passion fruit. A traditional French confection, the macaron, is uniquely reimagined as part of the “Famimaru Sweets” collection.
Price: ¥249 (excluding tax)
The Gâteau Cream (Coffee & Chocolate)
This luxurious dessert combines two types of cream—coffee buttercream and whipped cream with coffee custard—along with rich ganache, all wrapped in a moist cake layer.
Price: ¥298 (excluding tax)
These new desserts, supervised by Pierre Hermé, combine sophisticated flavors with the convenience of FamilyMart. Treat yourself to these delightful creations that add a touch of luxury to everyday life.
Martner Japan insights
FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) has launched new products under “Famimaru Sweets” as part of its ongoing focus on the five key themes, including one titled “Your Happiness.” The competition among Japan’s convenience stores has reached an advanced level in the sweets category.
Related Articles
Nissin Foods to release “Complete Meal Mystery Meat Bowl” on December 8th. “Mystery Meat Bowl” recreated as a “Complete Meal.”
Nissin Foods (Tokyo) will release the "Complete Meal Mystery Meat Bowl" nationwide on December 8th. "Kanzen Meshi" is a brand that pursues a balance of deliciousness and 33 types of nutrients *1 , including vitamins and minerals set out in the "Japanese Dietary...
Seaweed snack innovation from Calbee Noriyan , alternative seaweed.
On Wednesday, November 5th, Calbee will launch “Noriyan,” a new seaweed-alternative snack made from upcycled potato starch, exclusively at the Calbee+ Tokyo Station store.Available in two flavors — Dashi Soy Sauce and Wasabi Salt — the product will be sold in limited...
Water Innovation from Suntory : TOKUSUI
Tokusui — Suntory’s New Challenge to Turn Everyday Water into Functional Wellness 1. What Is “Tokusui”? “Tokusui” (literally “Special Water”) is a functional beverage launched nationwide in Japan by Suntory Foods International in October 2025. It represents the first...