FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo, President: Kensuke Hosomi) will launch a new series of sweets under “Famimaru Sweets,” supervised by PIERRE HERMÉ Anthology, at approximately 16,200 FamilyMart stores nationwide starting Tuesday, January 28, 2025.
PIERRE HERMÉ Anthology reinterprets the classic charm of traditional patisserie with a modern twist. The first wave of this new series includes two desserts: Macaron Sandwich (Strawberry & Passion Fruit) and The Gâteau Cream (Coffee & Chocolate).
Product Details
Macaron Sandwich (Strawberry & Passion Fruit)
This macaron sandwich features the sweet and tangy flavors of strawberry and passion fruit. A traditional French confection, the macaron, is uniquely reimagined as part of the “Famimaru Sweets” collection.
Price: ¥249 (excluding tax)
The Gâteau Cream (Coffee & Chocolate)
This luxurious dessert combines two types of cream—coffee buttercream and whipped cream with coffee custard—along with rich ganache, all wrapped in a moist cake layer.
Price: ¥298 (excluding tax)
These new desserts, supervised by Pierre Hermé, combine sophisticated flavors with the convenience of FamilyMart. Treat yourself to these delightful creations that add a touch of luxury to everyday life.
Martner Japan insights
FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) has launched new products under “Famimaru Sweets” as part of its ongoing focus on the five key themes, including one titled “Your Happiness.” The competition among Japan’s convenience stores has reached an advanced level in the sweets category.
Related Articles
Water Innovation from Suntory : TOKUSUI
Tokusui — Suntory’s New Challenge to Turn Everyday Water into Functional Wellness 1. What Is “Tokusui”? “Tokusui” (literally “Special Water”) is a functional beverage launched nationwide in Japan by Suntory Foods International in October 2025. It represents the first...
“Black” series 4 items (released November 10th)
Nissin Food Products Co., Ltd. (President and CEO: Noritaka Ando) will launch the following new products nationwide on Monday, November 10th: "Black Chicken Ramen," "Nissin's BLACK Donbei Black Kitsune Udon with Coarsely Ground Black Pepper and Rich Black Soy Sauce...
MUJI to release seasonal fruit and chocolate combination sweets
Ryohin Keikaku (Tokyo), which operates MUJI, began releasing seasonal limited-edition sweets that combine fruit and chocolate, such as "Irregular Chocolate Saturated Satsuma Mandarin Oranges" and "Pomme Chocolat," at stores and online stores nationwide on October...