Corporate Collaboration T-Shirts” Featuring 20 Companies and 28 Designs to Launch on January 1

AEON Co., Ltd. will launch “Corporate Collaboration T-Shirts” under its Doublefocus brand on January 1, featuring 28 designs from 20 companies. The T-shirts, priced at ¥1,580, will be available in sizes XS to 2XL at approximately 340 stores, including AEON and AEON Style

AEON Co., Ltd. (Mihama-ku, Chiba City; President: Akio Yoshida) announced the launch of “Corporate Collaboration T-Shirts” under its young casual wear brand, Doublefocus. This new collection features designs from collaborations with 20 companies, offering 28 unique styles. Starting from January 1 (Wednesday, public holiday), the T-shirts will be available at approximately 340 stores, including AEON and AEON Style, as well as through AEON Style Online.

Product Features and Availability

The T-shirts come in a wide range of men’s sizes, from XS to 2XL, allowing customers to enjoy coordinated outfits with family and friends. Each T-shirt is priced at ¥1,580 (excluding tax). Notably, 15 designs from 20 companies will also be available as NFTs on the metaverse platform XANA, allowing avatars to wear the same designs. These NFTs will be sold by NOBORDERZ MANAGEMENT CONSULTANCIES.

Collaboration History

Since 2016, Doublefocus has been producing Corporate Collaboration T-Shirts in partnership with various companies, including food manufacturers, stationery brands, and restaurant chains. To date, approximately 110 companies have participated in the initiative, earning positive feedback such as “fun” and “it’s exciting to see my favorite products on a T-shirt.”

New Collaborations

Among the new collection, four companies are collaborating with Doublefocus for the first time:

• Go! Go! Curry Group (for “Go! Go! Curry”)
• Coris Co., Ltd. (for “Fue Ramune”)
• Toho Seika Co., Ltd. (for “Potato Fry”)
• Nihon Shokken Holdings Co., Ltd. (for “Bansankan Yakiniku Sauce”).

These new collaborations further expand the appeal of Doublefocus’s Corporate Collaboration T-Shirts, offering fresh and nostalgic designs that connect customers with beloved brands.

Source: Shoninsha news December 27th 2024