FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo) will release four plant-based products nationwide across approximately 16,300 stores on Tuesday, December 3, as part of the “Blue Green Project.”
The “Blue Green Project,” initiated under the supervision of Hiroshi Ochiai, has previously addressed plastic pollution by offering biodegradable utensils such as spoons, forks, and reusable straws. In 2023, the project expanded into food with the concept of “Delicious Plant-Based” products. The fourth installment of this series features popular items like Mont Blanc and new additions like Soy Latte Financier, totaling four items.
Product Lineup:
- Plant-Based Mont Blanc: ¥304
- Plant-Based Soy Latte Financier: ¥153
- Plant-Based Keema Curry with Colorful Vegetables and Tomato Flavor: ¥554
- Plant-Based Bibimbap-Style Rice Ball: ¥153
Related Articles
TOFU sweet bar innovation
Martner Japan insight comment The Tofu Bar is a clean-label, plant-based food product that maximizes the natural power of soybeans by eliminating unwanted bitterness and off-flavors. Seasoned and ready-to-eat, it is designed to suit a variety of modern...
Sweet potato snacking “Salted Karinto made with ‘Kogane Sengan’, a premium sweet potato grown in Kyushu Japan
Martner Japan insight comment "Imo Kenpi" is a traditional Japanese snack made by deep-frying thin strips of sweet potato and coating them with a light sugar glaze. It pairs perfectly with Japanese tea or other beverages, yet this simple and delicious snack remains...
FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation
Martner Japan insight commentSuccess for FIZZPRESSO will depend on how effectively ITO EN can frame it not as “coffee with bubbles,” but as a new category altogether—akin to the way hard seltzer or cold brew evolved beyond their origins. Positioning, packaging, and...