Seiyu to Launch Taiwanese Japonica Rice “Musubi no Sato” ; 20% cheaper than Japanese rice.

Seiyu Co., Ltd. (Musashino City, Tokyo, President Tsuneo Okubo) will begin selling the Taiwanese rice “Musubi no Sato 5kg” at 138 Seiyu stores in the Kanto region starting Thursday, November 14. Additionally, the “Shoku no Sachi” food brand, known for its carefully curated products by expert buyers, will launch four new rice varieties, expanding its lineup of domestically produced rice under the brand to seven varieties.

The Taiwanese rice “Musubi no Sato 5kg” is a Japonica rice, the same short-grain variety as domestic rice, characterized by a subtle aroma and fluffy texture. In terms of flavor and texture, it closely resembles domestically produced rice. Furthermore, it has passed stringent inspections for over 600 pesticide residues. Priced at 2,590 yen (excluding tax), it is approximately 20% cheaper than the average price of comparable rice currently available at Seiyu.

Source: Seiyu Pressrelease November 11th 2024