Suntory Limited will launch “Horoyoi (Netflix Cola Sour)” nationwide for a limited time from Tuesday, November 5th.
The Horoyoi brand is a long-selling brand that has been supported by customers of all ages since its launch in 2009 as a drink with a mild taste and an alcohol content of 3%, which can be enjoyed comfortably. The brand is also popular for its diverse lineup of flavors.
This collaboration was made possible by the shared desire of the “Horoyoi” brand and Netflix * to help customers have more fulfilling time for themselves . The limited release of Netflix Cola Sour aims to generate buzz about the brand and expand its fan base, while also supporting customers in enjoying exciting time for themselves.
*One of the world’s largest entertainment video streaming services, with 278 million paid members (as of July 2024) in over 190 countries and regions. It distributes a wide range of series, movies, games, and more in many languages.
●About the contents and packaging
The contents are a cola sour with just the right amount of sweetness and spice. We aimed for a taste that you can enjoy while relaxing.
The packaging has a cola-themed background and features illustrations by popular illustrator Face Oka, based on the featured content that will be distributed on Netflix from this fall onwards.
There are two original designs, depicting “Squid Game Season 2” and “Ainosato Season 2,” “The Evil Queen” and “Talk Survivor! Last of Laughs.”
●Netflix comment
The Netflix Cola Sour, developed in collaboration with “Horoyoi,” is Netflix’s first collaboration product with an alcoholic beverage. Various works such as “Squid Game Season 2,” “Ainosato Season 2,” “The Evil Queen,” and “Talk Survivor! Last of Laugh” will be distributed from this fall onwards. Netflix will continue to do its best to deliver works that will excite everyone. Please look forward to it.
▼Product name, volume, suggested retail price (excluding tax), and alcohol content:
“Horoyoi (Netflix Cola Sour)”
350ml 148 yen 3%
*Prices do not restrict retailers’ independent pricing.
▼Release date: Tuesday, November 5, 2024
▼Sales area Nationwide (limited time only)
▼Item Liqueur
▼”Horoyoi” homepage http://suntory.jp/HOROYOI/
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