FamilyMart Co., Ltd. (Head Office: Minato-ku, Tokyo; President: Kensuke Hosomi) and Gate One Co., Ltd. (Head Office: Minato-ku, Tokyo; President & CEO: Ichiro Kurata), which operates the digital signage media “FamilyMartVision,” have completed the installation of digital signage in 10,000 FamilyMart stores across all 47 prefectures in Japan. As of March 2024, they have officially launched segmented distribution plans tailored to specific regions and store characteristics, as well as visibility analysis using AI cameras.
FamilyMart is seeing positive results from its retail media strategy. During the Q2 earnings briefing on October 9, President Kensuke Hosomi emphasized the strong performance of Gate One, a subsidiary established with Itochu Corporation in September 2021. Gate One, along with two other affiliated companies, achieved operating profits in the previous fiscal year, with Gate One showing notable profitability this term.
Gate One operates FamilyMart’s in-store digital signage media, “FamilyMartVision,” which is now installed in over 10,000 stores. Hosomi pointed out that approximately 60% of Gate One’s advertisers are from industries outside of FamilyMart’s supplier network, demonstrating growing recognition of the retail media’s value.
Recently, recruitment-related advertisements have become particularly prominent, with regional companies targeting urban students and IT startups utilizing FamilyMart’s expansive network to increase their visibility.
Related Articles
LAWSON to release plant-based food made entirely from plants on May 27th
Starting May 27, LAWSON (Tokyo) has launched the "NL Plant-Based Grissini Tomato Basil Flavor" (168 yen including tax), which is made using only plant-based ingredients, as part of its Natural LAWSON confectionery series at LAWSON stores nationwide (14,026 stores as...
Challenging Cocoa Inflation – Fuji Oil’s Plant-Based Alternative Shows Promise
Rethinking Chocolate for the Future – Fuji Oil Unveils Cacao-Free Innovation As cocoa prices continue to soar, a new approach from Japan’s Fuji Oil Co., Ltd. (Headquarters: Izumisano, Osaka; President and CEO: Tatsuji Omori) is gaining attention across the food...
Morinaga Milk Industry Clinico launches “Sunkist Onaka Ukiuki Satisfying Fruit” series to support intestinal environment
On June 11th, Morinaga Milk Industry Clinico (Tokyo) will release three flavors of the "Sunkist Onna Kiuki Satisfying Fruit" series of nutritional supplement drinks that make it easy to get dietary fiber as functional foods - "Apple," "Tangerine," and "Muscat" - as...