Aeon Co., Ltd. (Mihama Ward, Chiba City; President: Akio Yoshida) will gradually launch 13 new oven-compatible “Oven Bag & Tray” products under its private brand “TOPVALU” starting Wednesday, November 20, to meet the demand for holiday gatherings such as Christmas parties. These items will be available at approximately 1,880 stores nationwide, including Aeon, Aeon Style, and Maxvalu locations.
The “Oven Bag & Tray” products feature heat-resistant inner bags and trays pre-packed with pre-cut ingredients. After a few simple preparation steps, customers can simply place them in the oven. The bags and trays retain the natural flavors and moisture of the ingredients, ensuring a uniformly browned, yet tender and juicy result. Moreover, heating within the bag or tray keeps the oven interior clean, making cleanup easier.
This year, Aeon has expanded the range by adding a “completely sealed” type, which includes marinated dishes like roast pork and simmered pork, as well as a “tray type” suitable for seafood such as salmon or vegetables that can be served directly from the oven to the table. The lineup has grown from 11 items last year to 13 items this year.
Release Date: Starting Wednesday, November 20, 2024 (varies by store)
Available at: Approximately 1,880 stores nationwide, including Aeon, Aeon Style, and Maxvalu
Number of Items: 13 SKUs
Price Range: ¥980 (¥1,058.40 including tax) to ¥4,980 (¥5,378.40 including tax)
Product Name | Specification | Price (excluding tax) | Price (including tax) | Release Date |
TOPVALU Green Eye Natural Pure Kiki Chicken Roast Chicken with Blended Spices | 1,800g | 2,980 | 3,218 | 27-Nov-24 |
TOPVALU Domestic Young Chicken Roast with Blended Spices | 1,000g | 1,980 | 2,138 | 4-Dec-24 |
TOPVALU Young Chicken Roast with Salt & Garlic | 850g | 1,280 | 1,382 | 20-Nov-24 |
TOPVALU Pure Kiki Chicken Bone-in Thigh Roast with Teriyaki Sauce | 640g (2 pieces) | 1,280 | 1,382 | 4-Dec-24 |
TOPVALU Green Eye Natural Pure Kiki Chicken Bone-in Thigh Roast with Blended Spices | 570g (2 pieces) | 1,280 | 1,382 | 20-Nov-24 |
TOPVALU Pork Shoulder Roast with Salt & Garlic | 450g | 1,580 | 1,706 | 20-Nov-24 |
TOPVALU Pork Shoulder Roast Pork | 600g | 1,580 | 1,706 | 11-Dec-24 |
TOPVALU Domestic Umami Pork Shoulder Roast Pork | 550g | 1,980 | 2,138 | 11-Dec-24 |
TOPVALU Domestic Umami Pork Shoulder Roast with Salt & Garlic | 400g | 1,980 | 2,138 | 4-Dec-24 |
TOPVALU Salmon and Vegetables Oven Bake with Four Herb Sauce | 1 pack | 2,980 | 3,218 | 20-Nov-24 |
TOPVALU Oven-Baked Lobster and Vegetables with Four Herb Sauce | 1 pack | 3,980 | 4,298 | 4-Dec-24 |
TOPVALU Snow Crab and Vegetables Oven Bake with Four Herb Sauce | 1 pack | 4,980 | 5,378 | 4-Dec-24 |
TOPVALU Colorful Vegetable Oven Bake with Four Herb Sauce | 1 pack | 980 | 1,058 | 20-Nov-24 |



Related Articles
Sweet potato snacking “Salted Karinto made with ‘Kogane Sengan’, a premium sweet potato grown in Kyushu Japan
Martner Japan insight comment "Imo Kenpi" is a traditional Japanese snack made by deep-frying thin strips of sweet potato and coating them with a light sugar glaze. It pairs perfectly with Japanese tea or other beverages, yet this simple and delicious snack remains...
FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation
Martner Japan insight commentSuccess for FIZZPRESSO will depend on how effectively ITO EN can frame it not as “coffee with bubbles,” but as a new category altogether—akin to the way hard seltzer or cold brew evolved beyond their origins. Positioning, packaging, and...
Japanese Akebono Soybean 100% Tofu: A Unique Tofu Made from Whole Soybeans
Martner Japan insight comment I was truly surprised when I first tasted this tofu at Tenmoku, a restaurant in Yamanashi. The flavor, density, texture, and aroma were on a completely different level compared to standard tofu—rich, refined, and deeply satisfying. It’s...