Spicy European-Style Curry made with Cubed Beef
¥399 (excluding tax) ¥430.92 (including tax)
Spicy Pepper Fried Curry with Green Chili Peppers and Coarsely Ground Black Pepper ¥359 (excluding tax) ¥387.72 (including tax)
Starting October 3rd, Seiyu (Tokyo) will be adding and beginning sales of a new series in the high 300 to 400 yen price range to its lineup to commemorate the 10th anniversary of the launch of its instant curry, the face of its private brand “Minna no Osumektsuki” and which has an annual sales record of 6 million meals.
The three new items being released this time are made with luxurious ingredients and a trendy spice flavor. Thanks to the new price range, the large ingredients and spices used give the product a deep flavor, while also providing great value for money.
In consumer tests to determine whether a “Minna no Osimakit” product should be released, over 90% of respondents rated the taste, price, and quantity as “very good” or “good,” far exceeding the brand’s acceptance rate of 80%, leading to the product’s release.
Related Articles
Seaweed snack innovation from Calbee Noriyan , alternative seaweed.
On Wednesday, November 5th, Calbee will launch “Noriyan,” a new seaweed-alternative snack made from upcycled potato starch, exclusively at the Calbee+ Tokyo Station store.Available in two flavors — Dashi Soy Sauce and Wasabi Salt — the product will be sold in limited...
Water Innovation from Suntory : TOKUSUI
Tokusui — Suntory’s New Challenge to Turn Everyday Water into Functional Wellness 1. What Is “Tokusui”? “Tokusui” (literally “Special Water”) is a functional beverage launched nationwide in Japan by Suntory Foods International in October 2025. It represents the first...
“Black” series 4 items (released November 10th)
Nissin Food Products Co., Ltd. (President and CEO: Noritaka Ando) will launch the following new products nationwide on Monday, November 10th: "Black Chicken Ramen," "Nissin's BLACK Donbei Black Kitsune Udon with Coarsely Ground Black Pepper and Rich Black Soy Sauce...