Ryohin Keikaku Co., Ltd. (Bunkyo-ku, Tokyo; President and Representative Director: Nobuo Domae), which operates MUJI, will sequentially release four types of the “Imperfect Chocolate Series”—made by combining imperfect fruits and chocolate—as seasonal limited offerings starting from Friday, October 11, at MUJI stores and the online store.
Aiming to support the fundamentals of daily life to realize a “pleasant life and society,” Ryohin Keikaku provides products that enrich everyday living and releases seasonal snacks and beverages for a limited time. This time, aligning with the cooler temperatures of early autumn, we are launching chocolate confections that can be enjoyed in combination with fruits.
■ A Combination of Imperfectly Sized and Shaped Fruits and Chocolate Whose Taste Remains Unchanged**
The “Imperfect Chocolate Series” being released consists of four varieties: “Imperfect Pineapple Yogurt Chocolate” and “Imperfect Banana Chip Yogurt Chocolate,” which are pineapple and banana chips coated with yogurt-flavored chocolate; and “Imperfect Soaked Chocolate Apricot” and “Imperfect Soaked Yogurt Chocolate Strawberry,” which are freeze-dried apricots and strawberries infused with chocolate.
The fruits used are those whose taste remains unchanged even if their size and shape are irregular. We make effective use of parts like the core of pineapples that are hollowed out when making canned pineapple, as well as smaller cuts and pieces, ensuring nothing goes to waste. These products are crafted with a focus on taste rather than appearance, aiming to contribute to reducing food waste.
Among MUJI’s staple chocolate confectionery products, items combining yogurt chocolate and fruits (cranberries, raisins) have become long-selling popular products. The addition of pineapple and banana chips as seasonal limited offerings also features combinations where the tangy yogurt chocolate further enhances the sweetness and tartness of the fruits.
Furthermore, for the soaked chocolates, we have combined white chocolate with apricot and yogurt chocolate with strawberry. By infusing chocolate while leveraging the fruits’ inherent tartness, we have achieved a taste with a well-balanced harmony of sourness and sweetness.
| Product name | Spec | In store price with tax | Product informaiton | Sales start date |
|---|---|---|---|---|
| Pineapple Yogurt Chocolate | 39g | 250JPY | Made with candied pineapple core from Thailand and coated with yogurt chocolate. The crunchy texture of the core is a distinctive feature. | 11th October |
| Banana Yogurt Chocolate | 37g | 250JPY | Banana fried in coconut oil and coated with yogurt chocolate containing cornflakes. The yogurt chocolate’s acidity enhances the sweetness of the banana. |
11th October
|
| Simikomi Chocolate Apricot | 45g | 490JPY | Freeze-dried apricots are infused with white chocolate. The natural acidity of the apricots is preserved. |
16th October
|
| Simikomi Yogurt Chocolate Strawberry | 45g | 490JPY | Freeze-dried whole strawberries infused with yogurt chocolate, maintaining the fruit’s natural acidity. The fresh and light aftertaste is notable. |
16th October
|
Related Articles
A Fresh Lemon Floats Up! — Nationwide Launch of “Mirai no Lemon Sour”
Asahi Breweries, Ltd. (Head Office: Tokyo, President: Kazuo Matsuyama) will release its innovative RTD※1 product, “Mirai no Lemon Sour,” nationwide in limited quantities starting September 24, 2025. This marks the first time it will be available across all of Japan,...
Starbucks Launches Protein-Infused Beverages in North America — Riding the Wave of Health and Wellness Demand
Starbucks began selling protein-infused beverages in the United States and Canada on September 29, 2025. The launch reflects the rising demand for health-conscious and wellness-focused products, adding high-protein options to its menu.-Product Features *The new line...
Meiji Unveils New Chocolate Innovation: ‘Nama no Toki Shittori Milk’ Offers Fresh Soft Texture with Shelf-Stable Convenience.
Japanese confectionery giant Meiji has launched a breakthrough product after five years of development: “Nama no Toki Shittori Milk.” Using a patented process called the “Nama-Neri Method,” the product achieves the soft, melt-in-your-mouth texture of fresh nama...