FamilyMart Co., Ltd. is set to launch exclusive sake products developed in collaboration with Gekkeikan Co., Ltd. — “Hoshizukiyo” and “Hoshizukiyo Sparkling” — each priced at 500 yen (excluding tax). These products will be available starting Tuesday, September 17, at approximately 15,800 FamilyMart stores nationwide that sell alcoholic beverages.
The popular trend in sake has been shifting from the traditional dry and crisp flavor to a more fruity and acidic profile. While FamilyMart’s sake category has primarily attracted customers aged 40 and above, the newly developed “Hoshizukiyo” series is aimed at appealing to younger consumers.
Both products are designed with a fruity aroma and acidity, with a lower alcohol content than conventional sake, making them more approachable for first-time sake drinkers. FamilyMart also recommends enjoying these sake products in wine glasses to enhance the aroma.
Related Articles
Meiji to release “FRUBI by Fruit Juice Gummy,” a gummy candy containing beauty ingredients, on March 24th.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Meiji (Tokyo) will release a new product, "FRUBI by Fruit Juice Gummy Blueberry & Pomegranate," which contains beauty ingredients, nationwide on March 24th...
Morinaga Milk Industry to release functional yogurt “Bifidus Yogurt Double Bifidobacteria” on April 14th
Morinaga Milk Industry (Tokyo) will release the functional food "Bifidus Yogurt Double Bifidobacteria" from the "Bifidus Yogurt" series nationwide on April 14th. This is the first new large-capacity plain product in the series in 17 years since Bifidus Plain Yogurt...
Introducing the new “frozen rice balls” that come in packs of two! “Chicken and Burdock” and the popular “Salmon and Bonito Flakes” will be released sequentially from Tuesday, February 10th. ~Healthy rice balls made with glutinous barley and five-grain rice are now available at an affordable price of under 100 yen each (excluding tax)~
Seven-Eleven Japan Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Akutsu Tomohiro) will be releasing new frozen rice products in its lineup, including "Seven Premium 2-Pack Chicken and Burdock Onigiri" and "Seven Premium 2-Pack Salmon and Bonito Flake...