AEON Co., Ltd. (Chiba City, Mihama Ward, President Akio Yoshida) will launch the second installment of the “TOPVALU Tokimeku Oyatsu-bu” series on Tuesday, September 17th. This new release includes 41 varieties of snacks, such as gummies, chocolate, and vegetable chips, which will be available at approximately 2,300 stores nationwide, including “AEON,” “AEON Style,” and “Maxvalu.”
In the first installment, feedback from the target demographic of teenagers to early 30s through monitor surveys and group interviews revealed that snacks are not just “something to satisfy hunger,” but also serve as “a source of energy for studying or work,” “stress relief,” “relaxation,” and “nutritional replenishment.” Based on these insights, the company developed a lineup of 37 types of snacks, including gummies, dried plums, chocolate, and vegetable chips.
The theme of the second installment is “Snacks that support your hard work,” featuring product lines titled “Mood Food,” “Charge,” and “Guilt-Free.” Additionally, the “Snacks you’ll want to share with everyone” section will showcase products under themes like “Irresistible” and “NEO Snacks.”
Related Articles
LAWSON to release plant-based food made entirely from plants on May 27th
Starting May 27, LAWSON (Tokyo) has launched the "NL Plant-Based Grissini Tomato Basil Flavor" (168 yen including tax), which is made using only plant-based ingredients, as part of its Natural LAWSON confectionery series at LAWSON stores nationwide (14,026 stores as...
Challenging Cocoa Inflation – Fuji Oil’s Plant-Based Alternative Shows Promise
Rethinking Chocolate for the Future – Fuji Oil Unveils Cacao-Free Innovation As cocoa prices continue to soar, a new approach from Japan’s Fuji Oil Co., Ltd. (Headquarters: Izumisano, Osaka; President and CEO: Tatsuji Omori) is gaining attention across the food...
Morinaga Milk Industry Clinico launches “Sunkist Onaka Ukiuki Satisfying Fruit” series to support intestinal environment
On June 11th, Morinaga Milk Industry Clinico (Tokyo) will release three flavors of the "Sunkist Onna Kiuki Satisfying Fruit" series of nutritional supplement drinks that make it easy to get dietary fiber as functional foods - "Apple," "Tangerine," and "Muscat" - as...