FamilyMart announced on the 22nd that it will be selling “Daitai (alternative) seafood maki,” which uses substitute foods such as salmon roe, sea urchin, and crab, from the 28th at approximately 4,900 stores in the Kanto region and six prefectures. Salmon roe was replaced with vegetable oil derived from soybeans, sea urchin was replaced with pollack paste, and crab was replaced with crab-flavored kamaboko.
The company’s aim is to contribute to sustainable fishing, and the company says, “Compared to livestock products, seafood alternatives are still less well known.We hope this will help people learn more about them.”
The product contains two rolls of “salmon roe” and “sea urchin,” each of which also has “crab” and cucumber wrapped in it. Not only the appearance, but also the texture and taste are close to the real thing. The price is 398 yen.
Related Articles
A Fresh Lemon Floats Up! — Nationwide Launch of “Mirai no Lemon Sour”
Asahi Breweries, Ltd. (Head Office: Tokyo, President: Kazuo Matsuyama) will release its innovative RTD※1 product, “Mirai no Lemon Sour,” nationwide in limited quantities starting September 24, 2025. This marks the first time it will be available across all of Japan,...
Starbucks Launches Protein-Infused Beverages in North America — Riding the Wave of Health and Wellness Demand
Starbucks began selling protein-infused beverages in the United States and Canada on September 29, 2025. The launch reflects the rising demand for health-conscious and wellness-focused products, adding high-protein options to its menu.-Product Features *The new line...
Meiji Unveils New Chocolate Innovation: ‘Nama no Toki Shittori Milk’ Offers Fresh Soft Texture with Shelf-Stable Convenience.
Japanese confectionery giant Meiji has launched a breakthrough product after five years of development: “Nama no Toki Shittori Milk.” Using a patented process called the “Nama-Neri Method,” the product achieves the soft, melt-in-your-mouth texture of fresh nama...