There is a growing variety of “upcycled” foods that turn waste generated during food processing into valuable products. The company’s approach has attracted sympathy and led to the creation of fans.
Sakaeya Bakery (Ebina City, Kanagawa Prefecture), which makes bread and other products for school lunches, opened a craft beer (Classified as low-malt beer) brewery in February. Bread ears from the baking factory are substituted for some of the malt, which is then brewed. It has been utilizing them as feed, but it has been having an uneasy feeling about downcycling 1/3 of the bread it makes by focusing on additive-free products.
While researching the possibility of creating some added value, it learned of a beer made from discarded bread in the UK called “toast ale.”
It commissioned breweries in three locations, including Kanazawa and Niigata, to manufacture the products and launched three products under the “better life with upcycle” brand two years ago. The response has been positive, due in part to the popularity of craft beer, which people purchase because they empathize with the creator’s thoughts.
Source:Nikkei MJ Apri 24th 2024. https://www.nikkei.com/article/DGKKZO80215260T20C24A4H24A00/?type=my#QAAUAgAAMA
Related Articles
Introducing the new “frozen rice balls” that come in packs of two! “Chicken and Burdock” and the popular “Salmon and Bonito Flakes” will be released sequentially from Tuesday, February 10th. ~Healthy rice balls made with glutinous barley and five-grain rice are now available at an affordable price of under 100 yen each (excluding tax)~
Seven-Eleven Japan Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Akutsu Tomohiro) will be releasing new frozen rice products in its lineup, including "Seven Premium 2-Pack Chicken and Burdock Onigiri" and "Seven Premium 2-Pack Salmon and Bonito Flake...
Matsukiyo Cocokara to release functional water “matsukiyo LAB HMPA Water” with visceral fat reduction function on January 31st
On January 31st, Matsumotokiyo Cocokara & Company (Tokyo) will release "matsukiyo LAB HMPA * Formulated Water," a functional food containing ingredients derived from rice bran, from its original healthcare brand "matsukiyo LAB," at Matsumotokiyoshi Group and...
Nissin Foods to release “Complete Meal Mystery Meat Bowl” on December 8th. “Mystery Meat Bowl” recreated as a “Complete Meal.”
Nissin Foods (Tokyo) will release the "Complete Meal Mystery Meat Bowl" nationwide on December 8th. "Kanzen Meshi" is a brand that pursues a balance of deliciousness and 33 types of nutrients *1 , including vitamins and minerals set out in the "Japanese Dietary...