FamilyMart released a new product, “Daitai (Alternative) Seafood Bowl,” as part of its private brand “Famimaru KITCHEN” on February 6, 2024. This product is available at some stores in the Kanto region, approximately 2300 locations.
“Famimaru KITCHEN” is FamilyMart’s private brand, offering a range of products such as rice balls, bento boxes, sandwiches, pasta, side dishes, and frozen foods. The brand focuses on ensuring quality and safety that can be recommended with confidence to families, catering to everyone from children to the elderly through easily understandable communication. The newly launched “Daitai (Alternative) Seafood Bowl” is also part of this brand.
Here are the features of the new product:
1. **Use of Alternative Ingredients**: Replicating five types of seafood – sea urchin, salmon roe, crab, green onion and toro (fatty portion of eel) – using alternative ingredients. These alternatives include fish mince and konjac, contributing to sustainable development considering the conservation of marine resources.
2. **Price**: Priced at 498 yen including tax.
3. **Consideration for SDGs**: The development of “Daitai (Alternative) Seafood Bowl” incorporates considerations for the Sustainable Development Goals (SDGs). Specifically, the aim is to promote sustainable food production and consumption.
4. **Details of Alternative Ingredients**:
– Crab: Imitation crab flavored kamaboko (fish cake).
– Eel: Kamaboko with grilled eel flavor.
– Sea urchin: Surimi (processed fish paste) made from Alaska pollock, and more.
– Salmon roe: Vegetable oils, salmon oil, and others.
– Green onion and toro: Konjac powder, vegetable oils, and fats.
5. **Evaluation**: The evaluation of the product varies depending on the alternative ingredients used. For instance, alternatives for sea urchin and salmon roe receive praise for closely replicating the authentic flavor and texture. However, there are mixed reactions, with some individuals expressing preferences against the alternative for green onion and toro. Overall, while the product gives the impression of a well-constructed seafood bowl, opinions suggest there is still room for improvement in terms of pure taste.
Related Articles
Introducing the new “frozen rice balls” that come in packs of two! “Chicken and Burdock” and the popular “Salmon and Bonito Flakes” will be released sequentially from Tuesday, February 10th. ~Healthy rice balls made with glutinous barley and five-grain rice are now available at an affordable price of under 100 yen each (excluding tax)~
Seven-Eleven Japan Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Akutsu Tomohiro) will be releasing new frozen rice products in its lineup, including "Seven Premium 2-Pack Chicken and Burdock Onigiri" and "Seven Premium 2-Pack Salmon and Bonito Flake...
Matsukiyo Cocokara to release functional water “matsukiyo LAB HMPA Water” with visceral fat reduction function on January 31st
On January 31st, Matsumotokiyo Cocokara & Company (Tokyo) will release "matsukiyo LAB HMPA * Formulated Water," a functional food containing ingredients derived from rice bran, from its original healthcare brand "matsukiyo LAB," at Matsumotokiyoshi Group and...
Nissin Foods to release “Complete Meal Mystery Meat Bowl” on December 8th. “Mystery Meat Bowl” recreated as a “Complete Meal.”
Nissin Foods (Tokyo) will release the "Complete Meal Mystery Meat Bowl" nationwide on December 8th. "Kanzen Meshi" is a brand that pursues a balance of deliciousness and 33 types of nutrients *1 , including vitamins and minerals set out in the "Japanese Dietary...