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Asahi Soft Drinks Launches Lightly Carbonated Beverage “BE” for Generation Z

Asahi Soft Drinks Launches Lightly Carbonated Beverage “BE” for Generation Z

by Martner Japan | Oct 9, 2024 | CONSUMER TRENDS AND INSIGHTS, GENERATION MZ, GROCERY, NEW PRODUCTS

Asahi Soft Drinks Co., Ltd. will launch a limited release of the lightly carbonated juice beverage “BE” on September 24 at select Seven-Eleven stores in the Kanto area (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, and Kanagawa prefectures). The drink,...
Innovation Aging care wine in Japan

Innovation Aging care wine in Japan

by Martner Japan | Sep 18, 2024 | AGING SOCIETY, CONSUMER TRENDS AND INSIGHTS, GENERATION MZ, INNOVATION

On December 14, 2023,prominent wine importer Motox announced research findings in collaboration with Doshisha Women’s University, revealing that wine possesses an anti-aging effect known as “anti-glycation activity,” which can suppress the...
Experience Rich Fruit Flavors with Low Alcohol: Kirin Hanayoi Sparkling Launches in 3 Flavors

Experience Rich Fruit Flavors with Low Alcohol: Kirin Hanayoi Sparkling Launches in 3 Flavors

by Martner Japan | Sep 17, 2024 | GENERATION MZ, NEW PRODUCTS

Kirin Brewery Company, Ltd., a leading player in the beverage industry, will launch a new brand of low-alcohol RTD (ready-to-drink) beverages called “Kirin Hanayoi” with three flavors: “Kirin Hanayoi White Peach Sparkling,” “Kirin Hanayoi...
AI OSECHI Product Development in AEON supermarket.

AI OSECHI Product Development in AEON supermarket.

by Martner Japan | Sep 11, 2024 | GENERATION MZ, INNOVATION, NEW PRODUCTS

Osechi ryori is a special traditional dish prepared to celebrate the New Year in Japan. Historically, Japanese families would prepare food in advance to give the “kitchen god” a rest during the first three days of the new year. Osechi is typically served...
AEON Launches 41 New Snacks in TOPVALU Series: Supporting Energy, Relaxation, and Guilt-Free Indulgence from September 17th.

AEON Launches 41 New Snacks in TOPVALU Series: Supporting Energy, Relaxation, and Guilt-Free Indulgence from September 17th.

by Martner Japan | Sep 4, 2024 | CONSUMER TRENDS AND INSIGHTS, GENERATION MZ, GROCERY, NEW PRODUCTS

AEON Co., Ltd. (Chiba City, Mihama Ward, President Akio Yoshida) will launch the second installment of the “TOPVALU Tokimeku Oyatsu-bu” series on Tuesday, September 17th. This new release includes 41 varieties of snacks, such as gummies, chocolate, and...
Ramen Innovation One-Handed Pouch Ramen: Nippon Ham Targets the Expanding eSports Market

Ramen Innovation One-Handed Pouch Ramen: Nippon Ham Targets the Expanding eSports Market

by Martner Japan | Aug 16, 2024 | GENERATION MZ, INNOVATION, NEW PRODUCTS

Nippon Ham has launched its first one-handed ramen, “BOOST NOODLE,” in a resealable spout pouch container, available online starting July 27 and at select convenience stores. The product, developed by a young gamer as part of Nippon Ham’s...
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